Tuesday, October 17, 2017

Is Your Hotel Ready for the Millennial Traveler?

earlier than I maintain, let's wi-first make sure we are at the identical page approximately who have been regardingupdated whilst we use the expression 'millennial travellerupdated'.

Millennials, additionally extra generally up to date technology Y or generation subsequent, are folks that had been born among the early 1980s and early 2000s. They make up approximately 20% of global up-to-date and it's miles envisioned that via 2020, they may account for more than 320 million global journeys.

Phew. those are some awesome numbers proper there! it is no wonder that accommodations are wooing them with the entirety they have. but for all of the effort they are making, do inns genuinely have what Millennials need? Do they even realize what Millennials are searching out?

in case you're not pretty positive, allow me drop some suggestions your way

hint No.1: era is their life force

era is up-to-date Millennials what water is up-to-date wirelesssh - lifestyles itself. The perks that most people recall suitable updated have - internet, hi-speed cellular data - are critical up to date their way of living.

What this means for inns

in keeping with a report, nearly 71% of Millennial up to date up-to-date loose an critical element when deciding on a hotel. So accommodations, pull up your socks and put the generation in vicinity for them. Or they're likely upupdated up up-to-date competiupdatedr and e-book a room with them.

hint No.2: Millennials love their smartphones

'technology at your wi-fingertips' is an expression it truly is taken very seriously via the Millennials. he is in all likelihood up-to-date for hours with out meals and water, however not without checking his telephone. He works, performs, chats, networks, writes emails, watches wi-films, and stays up to dateupdated on information the use of his cellphone. different extra complex moves like booking tickets, making hotel preparations, and paying payments also can be competently dealt with by means of his handset.

What this means for motels

it's truly vital that accommodations up-to-date superior cell technology, beginning with a website that adapts up-to-date unique screen sizes and resolutions. With greater than half of millennial upupdated using mobile devices updated wi-find outwireless and e-book lodges, the hospitality industry is paying a heavy rate for now not making an investment in a cellular responsive website. you may also need up-to-date don't forget getting an app upupdated resort, updated facilitate features like mobile take a look at in, check out, payments, and en-cashing loyalty up-to-date.

trace No.three: Millennials are 'social' creatures

era Y is regularly criticized for shirking the styles of social interaction that their parents were fond of. they may be up-to-date aloof, standofwi-fish, and a little bit asocial. but the truth is that Millennials do tend up-to-date every other, just no longer in methods which can be familiar up-to-date us. the net global, speciwiwireless social media, takes priority in their social lifestyles. fb, Twitter, What'sApp, GChat, and Snapchat is where they hang out, take a look at in, upload up to date, begin conversations, and proportion info in their lifestyles.

What this indicates for hotels

for the reason that social media is one in all the biggest influencing up to datefacupupdated in the lifestyles of a Millennial, hotels up to date make a concerted attempt up-to-date have a presence on numerous platforms. In truth, they up to date cross past the up-to-dateken fb and Instagram page and construct a network on-line. reach out up to date target market, engage them, clear up their troubles, and invite them up-to-date reviews. An energetic social media prowi-file evokes wireless among Millennials and is in all likelihood up to date win you brownie up-to-date in the end.

hint No.4: Millennials area excellent faith in peer reviews

era Y is a suspicious lot and they could apprehend a advertising gimmick from a mile away. for this reason, they rely heavily on 'peer overview' up-to-date collect information approximately a place. whether or not they may be shopping for a brand new device or trying out a restaurant inside the neighborhood, you will see them pouring over reviews earlier than figuring out up-to-date do whatever. They recall it a greater true and 'actual' source of records. And you may be a hundred according upupdated cent certain that they will be studying up about your motel before identifying up to date live there.

What this means for hotels

Do now not up to dateupdated patronize or trick the Millennial up-to-date. all of your on-line homes (internet site, weblog, social media prowi-files) up to date show accurate statistics, accompanied by using up to dategraphs. in case you're offering a deal or cut price, lay out the terms in black and white. inspire your updated up-to-date you a review on platforms like trip-advisor or your fb web page; incentivize the process, if you have up to date. up to date you receive a bad overview, take steps up-to-date address it and clear up the scenario.

Millennials do not count on you up to date be perfect. but, they do expect you updated be obvious and sincere. mistakes are an inevitable part of your industry and if you've taken each viable step up-to-date rectify the trouble, you will be forgiven. otherwise, you will discover your self at the receiving supupdated of a nasty review published for the whole international to look.

trace No.5wireless: Millennials are inupdated Bleisure

era Y is enormously unencumbered by duties at home and are more open updated taking enterprise trips. however, up to date the preceding technology, almost sixty two% of millennial up to dateurists will amplify their enterprise vacation updated discover the vicinity and advantage cultural stories.

What this means for inns

long past are the times while that solitary table within the motel room up-to-dateok care of any 'enterprise wishes' that upupdated had. Millennials do no longer like operating interior their rooms. this is the technology that steps out up-to-date a coffee up-to-date upupdated with their lapupdatedps and paintings for hours. The idea of the '0.33 area', impartial of home and wi-fi, has been popularized by way of them. layout hotel lobbies updated cater updated this call for, in order that when they step out in look for an area up-to-date work, they do not up-to-date pass very far.

trace No.6: Millennials look for authentic experiences

regardless of what might up to date be their preoccupation with the cyber international, Millennials are constantly seeking out speciwiwireless and meaningful up-to-date studies. They need their stay personalized and won't pass up an possibility up to date study some thing treasured. not content with hitting the high spots of a up to date destination, they crave interaction with locals and revel in immersing themselves in an expansion of cultural reports.

What this means for lodges

Reject the cookie cutter technique up to date the services you offer your up-to-date. offer them a actual up to dateurupdated experience, one this is immersive, interactive and fingers on. do not simply take them on a everyday sightseeing up to date that showcases the upupdated from at the back of the panes of a bus or up to datemobile window. Take them up to date fulwiwireless neighborhood artisans, display them the way up-to-date the hip and happening underground bar, and divulge them up to date thrilling cusup to datems and traditions. it is the only manner up-to-date genuine value up-to-date their lifestyles and create an revel in they may cherish for life.

there may be no denying that Millennials are driving the hospitality industry with complete pressure. They already account for a third of the resort up to daters in the international, and by means of 2020, the discern is anticipated up to date climb up-to-date 50 consistent with cent.

To preserve pace with developing demands, resorts up to dateupdated display a willingness up to dateupdated and reinvent themselves. They up to dateupdated put apart conventional techniques of functioning, revisit their advertising method, and curate wi-fic stories for generation Y.

except, it's far of their wi-fiwireless hobby that inns up their sport. through updating their offers, accommodations live relevant within the enterprise and ready updated deal with the needs of changing times. Millennial up to date are the cash cow that each enterprise desires of, and through catering up to date them, accommodations are ensuring themselves a solid sales flow for the following few many years, as a minimum.

Monday, October 16, 2017

Tourism in Chicago, Experience the Awe-Inspiring Lifestyle

Chicago located among the Mississippi River and the wonderful Lakes is nowadays one of the frequented locations by way of travelers. This city hosts almost 86 million site visitors every year and this consists of foreign visitants also in millions. The town receives an inflow of travelers and certainly the call for for airline tickets and inns additionally growth. tourists booking earlier their tickets can without difficulty keep away from the final-minute rush to get their excursion packages deals.

Chicago is titled to the beautiful town inside the US. It provides a blend of old international attraction and mid-western friendliness that it's far by no means disheartening to people or vacationers looking for the best ménage. regardless of what you're seeking out including awe-inspiring tradition, extraordinary styles of meals, night time life scene or a tranquil vicinity, this beautiful metropolis offers everything that you may ask.

Chicago's courteous nature and life-style is sure to make this metropolis more fun. The quality point is that O'Hare global Airport is only some miles from the city and offers the advantage because it has normal flights connecting to global and countrywide destinations. there's the halfway global Airport also at the northwest aspect operating regular flights and the nearby delivery options consisting of passenger trains, para-transit offerings and buses are top notch modes of delivery.

Chicago offers a host of factors to explore. night owls can tap their ft in the club to the song beats. traffic going alone also can visit the clubs. Take a stroll leisurely alongside the Chicago River and experience the Irish affect. human beings coming to Chicago can be traveling for diverse reasons and if you love buying, you are within the right region. Chicago has big department stores, purchasing arcades and you could discover shops dotting the city. shop for greatest accessories, garb and decorative items, to your choice and please your urge for food. but, a simple tip is to e-book earlier the air tickets and to keep cash to spend on buying.

visiting Chicago is stunning whenever of the year and it guarantees high-quality memories and pix. but, the high-quality touring time is at some stage in spring, summer season and fall. this is the time while there are special events, festivals and exquisite surroundings that modifications with each passing month and the picturesque Lake Michigan. Take the 'L' accelerated Chicago trains and additionally the advantage of the expansive network of buses to the metropolis's neighborhoods and enveloping suburbs or even the value is truly low beginning from $2 or $2.50 in line with experience. especially, the downtown areas are walkable.

January is the coolest and July the most up to date month. traffic in Chicago is sincerely thick and naturally the fuel, condominium vehicles and of direction the not-to-pass over parking is high-priced. an appropriate desire is to rely upon public transit. The winters inside the tremendous Lakes area can be windy, so put on layers in lots and % a scarf and hat as well.

Saturday, October 14, 2017

Heavenly Subway System - Seoul

maximum of the main cities in advanced and even a few growing countries are featured with fabulously handy public transport. whether it's miles O-Bahn buses in Adelaide, trams in Amsterdam, subway in Tokyo, or trains in Barcelona.

Having lived in Seoul for four years, the capital town of South Korea has never ceased to amaze me with its wonders. The terrific subway gadget tops the list of my favorite matters about Seoul. Seoul Metro must triumph because the quality subway machine in the world palms down.

Many regions in the city are accessible by means of the subway, in addition to some cities of the province around Seoul and the wide variety of locations is but to be growing. Hop at the subway in Seoul, destinations can be reached rapid and smooth specially for guests; if now not at once, it might simply be an clean transfer to the bus. Subway entrances may be located proper at the front of the top notch royal palace of Joseon, entrances are placed on several components of a shopping district, and some right by the beautiful Han river where you could take a stroll before sundown after an extended day exploring the city.

I find Seoul Metro plenty more consumer-friendly than the only in Barcelona as an instance, or even Tokyo's. i have now not in my view been to new york city, however i have heard similar remarks made with the aid of buddies from the big apple that Seoul Metro beats all of it. multiple routes make travelling particularly convenient in Seoul, and once more, new routes are growing or extending every yr. transfer among strains is a piece of cake with clean symptoms and also announcement in each Korean and English. transfer to buses is likewise no longer a massive drama especially with the assist of the app. Transfers are loose inside an hour or greater depends at the time of day.

Can or not it's higher? the answer is: sure. The subway is constantly on time. The actual time place monitoring of the subway's whereabouts on the monitors on the station helps you to recognise exactly how a long way away your subway is or if you have to make a brief race down the platform (not recommendable! now not worth the threat of tripping as the next teach may not be more than a few minutes anyway.) in addition to that, the metro app gives an correct actual time schedule and time anticipated of the journey between stations.

aside from the subway facts, the screens within the station and on the subway frequently play a chain of pleasing Korean commercials and animations. the subsequent time while you take the subway in Seoul, look away from your smartphones and take a look at out the monitors. merchandising machines, ATMs, convenience shops, and even shops are usually visible inside the station. Snack cubicles also can be observed on the structures in some stations. forget your sandwich at the way to work? No problem, grab a kimbab (Korean rice roll) on the sales space. major stations like Gangnam Station and Jamsil Station are located inside the underground shopping vicinity. As handy as it's far, you may not even want to get out to the street to get your purchasing accomplished in case you are having the "anti-sun" mode on. just kidding, but you will admire it when it's -20ºC outdoor.

The remaining but not least, loose wifi is truly the icing at the cake. Seoul is referred to as the world maximum wired town. net speed in Korea in general is incomparable. loose wifi is sort of everywhere in Korea, in particular in Seoul. beyond query unfastened wifi is to be had at most subway stations and also at the subway.

Seoul Metro is extra than simply a subway journey. What greater could you ask for? through all manner, Seoul is top notch in lots of ways. If you haven't, go to Seoul to your next excursion and test out Seoul Metro.

Friday, October 13, 2017

Special Things to Do in Los Angeles

los angeles is certainly one of the most important towns, if not the biggest city, at the west coast. due to its large size, there are masses of amusing activities in L.A. it can get a piece overwhelming, but do not worry. listed here are the pinnacle eleven things to do in your los angeles ride. From tours, to theme parks, to beholding nature, there may be some thing for absolutely everyone to do on this splendid city. All you need is a little imagination and movie magic.

1. Brunch at the seaside

In l.  a.' beaches there are dozens of eating places that offer brunch at the beach. revel in consuming brunch classics in an outdoors patio that faces the ocean. the whole thing tastes higher when it is eaten within the fresh ocean air.

2. Hollywood tour
l.  a. is possibly great known as the town for celebrities. due to this there are dozens of excursions that visit celebrity houses and places. one of the maximum prominent tours is the TMZ excursion, which travels to the restaurants, golf equipment, and other locations that celebrities like to hang around. There are lots of things to do in la, but this one should not be ignored.

three. Segway on the seashores

los angeles is thought for its beaches in Santa Monica, long seashore, and Venice. many of these seashores provide Segway rentals that permit you to pass see the attractions with out tiring out your legs. experience the ocean breeze as you ride alongside and explore the dozens of stores and eating places on the boardwalk. nothing may be better.

four. Horseback riding excursion

have you ever wanted to peer the Hollywood sign up close? have you ever desired to peer the Hollywood sign on near at the same time as on horseback? well now you could, with sunset Ranch's horseback tour to Mount Hollywood. you will not simplest see the Hollywood sign, however also terrific views of los angeles, San Fernando, and the Pacific Ocean. excellent of all, the can be catered barbeque anticipating you again at the ranch whilst you go back.

five. The Wizarding international of Harry Potter at established Studios Hollywood

Opened on April 7th, 2016, the conventional Studios' Wizarding world of Harry Potter permits you to enjoy what it would be want to be a wizard at Hogwarts. also covered are different famous places from the book, like Diagon Alley, and Gringotts bank, in which an exhilarating journey awaits.

6. Skyslide

Skyspace is California's tallest outside commentary deck. 1,000 toes above the city within the US bank Tower, you can see an extremely good view of everything of la. Skyspace additionally has the world's first sky slide, a slide that goes from the commentary deck, to a lower part of the tower. This slide is made completely out of glass, and takes you over the town.

7. Warner Brothers Studio excursion Hollywood

there are numerous l.  a. sports to take part in, however you'll be remiss to bypass up the hazard to tour an real film studio. in their deluxe excursion, publications will take you thru sound stages, tv homes, and lots where some of your favored movies and tv shows are made. you will additionally visit degree forty eight: Script to display, wherein you may see key stages of the production procedure.

8. Whale watching

There are dozens of whale watching tours on the seashores of l.  a.. these tours will take you a ways into the Pacific Ocean, in which you will have the pride of seeing those elegant creatures so near you could nearly contact them. in case you love animals and nature, then that is one of the satisfactory things to do in l.  a..

nine. Catalina Island

Off the coast of los angeles is a small island, a jewel of nature known as Catalina Island. if you're a nature-lover, then that is a have to see. With masses of sports like trekking, fishing or surfing this vicinity is a ought to for the outside kind.

10. Farmers marketplace

simply because l.  a. is a big city, doesn't imply it does not have clean produce. Farmers markets can be located everywhere in the city, but the most important one takes vicinity in the downtown area each week during the spring and summer season. in case you're searching out fresh produce or hand made objects, then look no in addition.

eleven. Dance Cruise

Do you adore to dance and discover exceptional places? you then have to try the Aventura Dance Cruise - the world's biggest Latin dance cruise. This cruise leaves lengthy seaside, California and travels to Ensenada, Mexico. on the way, you'll be dealt with to fantastic meals, dance workshops and instructions, and amusing beach parties that remaining properly into the night time. in case you want to have a laugh, then appearance no in addition.

Wednesday, October 11, 2017

The Ultimate Travel Guide For First Time Travelers

As common as air travel may also have come to be now, there are nonetheless plenty of humans everywhere in the world who have not travelled by using an aircraft earlier than. To people whose existence spins around visiting this could appear unusual however that is a truth we all want to simply accept. but if you're one of these individuals who have not had the danger to journey with the aid of a plane but, be concerned no longer- there is nothing to be embarrassed about you are not by myself. And in case you're making plans on getting obtainable and experiencing air tour then this text is the best thing you need to read to have the time of your lifestyles!

1. studies before tour:
because you might not have an awful lot experience in the methods of the airfare ensure that you do loads of studies. Ask friends approximately their journey studies, browse thru the net and attempt to get your self a good tour agent. due to the fact travelling is so much extra than you might think and there are many small details that one needs to keep in mind earlier than journey.

2. set up A price range:
that is literally the most vital thing you want to do to make your ride a a success one. even as you put the quantity of cash which you are inclined to spend for your trip or excursion, make certain that the quantities which you assign have masses of buffer. this means that you ought to take into account emergencies whilst planning your price range and additionally calculate the maximum you are willing to spend on something. this can make sure that you come to be spending much less than your expectancies.

3. Get Vaccinations:
Many humans commonly get vaccinated after they tour the world over, but it's also critical you do the identical for country wide travels. This manner you may prevent yourself from getting any undesired and unnecessary diseases while you tour. consider it and shop your self the problem of getting sick with the aid of taking care of vaccinations beforehand.

4. keep away from motion illness:
in case you're someone who is at risk of movement illness or other such troubles while you tour via avenue than it is tremendously in all likelihood that you'll be affected whilst you travel by using air. so as a precautionary measure make certain you are taking anti-emetic drugs earlier than you start your travel to avoid soreness.

5. preserve critical matters reachable:
Stuff like your passport and ticket may be required regularly and also you need to keep it somewhere where you can simply take it out and wherein it may not be misplaced. additionally make sure you've got a few more money with you in any respect time (maintain it in your socks). just if you lose your stuff you might not have a trouble travelling round.

travelling can be tough for even the most pro vacationers and if you're a person who's touring for the primary time you then likely don't know what you're in for. So maintain the above referred to matters in mind and your tour revel in will turn out tremendous. Make your first time journey the high-quality!

if you're who is going to be a primary time traveler, don't worry! this newsletter is simply the component you need to make your travel all better. just follow those excellent suggestions and you will have a smooth journey.

Monday, October 9, 2017

The Must See Places in Spain

whether it is the non violent coves, nestled away vintage villages or picturesque landscapes, Spain offers you are fairy- story escape from your mundane routine.

make certain you get your self an global journey card with foreign foreign money loaded with sufficient cash previous to departure. you may must double test if your prepaid tour card has a charge lock facility, the usage of which you may lock favourable exchange rates whenever and use them later, when you tour.

This manner you will no longer lose money to foreign money fluctuations. also make certain which you want no longer pay exorbitant rate for ATM withdrawals, POS and on line bills. some travel cards offer Schengen compliant price journey coverage. So test that out too!

1. Las Médulas, Castille y León

the magical landscape of Las Médulas has survived the ravages over loads, even heaps of years of weathering and helped provide the panorama its personal precise attraction. The fantastic, craggy red rocks here are the result of Roman strip mining, whilst 5 tonnes of gold have been extracted from the hillsides through canals built for that very unique purpose.

2. Las Alpujarras, Andalucía

located in the southern location of Granada, the valleys of Las Alpujarras feature a number of the u . s . a .'s most ornate surroundings. this is an area for the greater experienced driving force though, as it's full of hairpin corners, main as much as a number of the region's lovely whitewashed villages. inside those settlements here you may truly enjoy actually local manner of existence, one which centres around fascinating significant plazas, welcome siestas from the searing afternoon sun and sherry inside the nearby bar within the evening.

3. Zahara de los angeles Sierra, Andalucía

The lovely southern region of Andalucía is thought for its beautiful white cities, and one of the stand-out examples can be observed at Zahara de los angeles Sierra. you may pressure there thru the Spanish countryside from the beautiful antique metropolis of Ronda.

it's going to in all likelihood be the castle that you initially note, which sits predominantly on pinnacle of steep rocky height, below which congregate bright white houses. A truely extraordinary view to behold.

4. Beget, Girona

Beget is so properly hidden deeply into a valley that you're like to overlook it, except you're searching for it. This tiny village located in northern Catalunya is actually worth exploring, but, very little has changed here for centuries, culminating in a quiet ambience that's unrivalled.

assignment through the narrow cobbled streets to peer the vintage stone homes and quaint little bridges that cross the river.For dinner, revel in a plate of seasonal Catalan meals at any person of the fabulous own family run restaurants.

5. Cadaqués, Girona

do not be too perturbed by means of the idea of the Costa Brava, with its rather dated recognition of sun-and-sea holidays. The location is domestic to a few very stunning beaches, and with a bit of searching it is not too tough to discover greater interesting towns and quieter seashores, to take in.

The maximum fine region to stay on the northern Costa Brava is the scenic seashore city of Cadaqués, offering narrow, hilly streets filled with bougainvillea-roofed houses with rugged headlands on each aspects of its nonetheless fully functioning fishing port.

The beaches here are a bit small and pebbly, however there's plenty more to maintain you busy, no longer to mention its extremely good art gallery.

6. The Costa da Morte, Galicia

don't be scared by using the famous nickname of this vacation spot, the "Coast of demise". This largely undeveloped location is definitely really worth a go to.This isn't the vicinity to visit for traveler motel facilities and that is the complete point actually. as an alternative, head for the pleasant little seashore city of Malpica de Bergantinos. For truely tremendous scenery, head over to Ezaro. There, the mineral wealthy rocks of the escarpments are multi-colored and appear to glimmer beneath the numerous little waterfalls.

glad about being capable of keep a lot cash the usage of travel playing cards, let's steer far from the more obvious Spanish traveller locations and observe the peaceful hidden gemstones. without further ado, right here are our top selections of ought to see places, whilst you're in Spain.

we hope which you find our out-of-box location suggestions to be clearly insightful. wish you experience an thrilling Spanish holiday. Whichever spot you pick, we wish you secure and glad travel!

Life Hacks For The Modern Traveler

journeying is always a nightmare for plenty. As a cutting-edge day traveller, one should understand how to tour peacefully to get a nice excursion. this indicates one need to have understanding of the way to percent the bags without getting  with it making your mobility available. gadgets help us plenty, and for some of us it's a necessity to hold round, but what takes place while the internet connection is restrained or is not even there? So right here i've some pinnacle lifestyles hacks for you to help you in touring without problems whether you journey with the aid of land, sea or air.

Roll clothes

as opposed to folding your clothes, roll then into lengthy tubes. not simplest will this prevent creasing, however you'll wi-fiwiwireless you may wi-fiwiwireless plenty extra into your suitcase, as rolled up clothes take in less room.

seasoned Tip: Socks may be rolled into balls and then located inner shoes for added area saving.

Digitise

Create virtual backups of all the important documents you may want in your ride, consisting of passports, any booking conwi-firmations, boarding passes, and many others. so that you're covered within the occasion of loss or robbery.

Adaptors

p.c. one multi-charge adapter for all devices in place of several wi-fi chargers. if you're travelling overseas, p.c. an extension wire so you can electricity a couple of things without delay using one foreign plug adaptor.

pro Tip: most modern-day television's have USB ports inside the lower back, perfect in case you forget your charger plug.

check c084d04ddacadd4b971ae3d98fecfb2a

Spend some time earlier than you go away looking for c084d04ddacadd4b971ae3d98fecfb2a hotspots and free c084d04ddacadd4b971ae3d98fecfb2a regions. That manner you may continually get on line if your motel or cottage would not have a c084d04ddacadd4b971ae3d98fecfb2a, or fees lots for it.

Passwords

before you head off, use Foursquare to locatewireless wi-wiwireless passwords for all of the one-of-a-kindwireless c084d04ddacadd4b971ae3d98fecfb2a spots you wi-fiwiwireless. human beings usually listing passwords on travel sites like this, making your life a good deal less difwiwireless when you arrive.

booking

while you're booking on line, whether or not it's flight, cruise, inn or some thing else, clean your browser cache or use an nameless browser window. reserving web sites will regularly enhance their expenses in the event that they know you have been there before.

credit score Card

in case you're touring the world over, or you're going to be a long way from domestic for a protracted length, call your credit card organisation and allow them to understand. This way they won't assume your card has been stolen and won't cancel it on you.

if you comply with these recommendations, you can without difwiwireless make through your visiting hassles and experience your holiday peacefully.

visiting is the wiwireless manner to revel in some time together with your family, so ebook a cruise to Barcelona and have the maximum memorable time of your life along with your own family.

Is Your Hotel Ready for the Millennial Traveler?

earlier than I maintain, let's wi-first make sure we are at the identical page approximately who have been regardingupdated whilst we us...